Case Studies

 

Case Study 1

Issue
A pharmaceutical company’s $800 Million Brand, the leader in its therapeutic category, was in need of experienced marketing support to help bridge a temporary head-count gap.

Goal
The goal was to provide an experienced Brand Manager on an interim-basis to support the Brand on a day-to-day basis while the Team found a suitable candidate for its open position. 

Approach
Raymond Consulting provided an experienced Brand Manager who was able to immediately add value to the Team.  This person successfully assumed the role and responsibilities of a Product Manager working seamlessly with the current Marketing Team, other functions within the organization, as well as outside vendors.  

Result
The goal of the project was achieved and the Brand was able to continue moving forward while the organization found a suitable candidate for its open position.  The Organization was very pleased with the work Raymond performed and has retained Raymond for several consulting engagements since.

 

Case Study 2

Issue

A specialty pharmaceutical company was interested in starting a Commercial Operations group within their Marketing Department.

Goal
The goal was to assess the needs of the Marketing Department and to help develop a group to improve intra- and inter-departmental efficiencies to allow the in-line team more time to focus on building their Brands.

Approach
Raymond Consulting conducted an assessment of the current Marketing Team activities and identified key areas to improve operating efficiencies within the team, as well as interdepartmentally. 

• Internal Marketing Department Stakeholders were identified and interviewed to asses the current departmental needs, as well as thoughts pertaining to the Commercial Operations function
• External stakeholders were identified and interviewed to help identify best practices and to better define the Commercial Operations function

The assessment showed the Organization’s in-line marketing team recognized the need for, and value of, a Commercial Operations role.  The assessment also identified best practices from other’s within the industry that the Organization was able to utilize in their Group’s development.  Raymond developed a full report of the Stakeholder interviews and a list of recommendations to help with the initial launch of the function. 

Result
The goal of the project was achieved and the Commercial Operations function is now a fully functioning part of the Marketing Group.  The Organization was very pleased with the results and subsequently retained Raymond to help develop the necessary forms, reports, and process for the Commercial Operations Team.

 

Case Study 3

Issue
A specialty pharmaceutical company was trying to define its Brand Planning process and asked Raymond Consulting to assist.

Goal
The Goal of the project was to assess the needs of the organization and to develop a Brand Plan Template for use across all of the Organization’s Brands.

Approach
Raymond Consulting conducted an assessment of the current Brand Planning process and identified Organization-Specific elements necessary for the plan.     

• Internal Marketing Department Stakeholders were identified and interviewed in order to asses the current Brand Planning process, as well as well as key elements necessary for Executive Management approval

The assessment’s findings were coupled with Raymond’s own internal expert knowledge of Brand Plan layout, elements, and flow to develop a unique Brand Plan designed specifically to satisfy the client’s needs.

Result
The goal of the project was achieved when Raymond designed and delivered a unique Brand Plan satisfying the client’s Brand Planning needs.  The client initiated the use of the Brand Plan and continues to use it today.